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ISBN: 978-0-9569304-2-2
This manual complements the events-based manuals within the Community Dialogue Manual Series by helping readers to communicate their work or the work of their organisations; it is intended to empower and encourage readers to engage effectively with the mass media.

Aims and Objectives:

1. To encourage and support individuals and groups to engage in dialogue with the media
2. To inform organisations and communities about the need for good public relations (PR)
3. To encourage media friendly messaging
4. To assist with media planning and strategising
5. To initiate media engagement through a range of media channels
6. To help readers target relevant stories to appropriate media channels and journalists
7. To provide guidance on press timelines and effective planning
8. To help enhance press coverage through targeted pitching skills and interview techniques

Who is This Manual For?

• Small to medium sized charities
• Faith groups
• Community groups
• Media Officers working for charities and community/faith organisations
• Welfare/Social groups
• Small to medium sized business enterprises
• University/college students and others interested in practical media engagement