Today's world, with its many forms of media, presents a huge range of opportunities for individuals and organisations to convey their message to the public. It also presents significant challenges. Among these are the possibility of misleading media coverage and the need to express an organisation's aims and projects in the succinct and memorable forms demanded by the fast pace of the media world.
As a result, small to medium sized organisations and others looking to engage with the media often face the following questions:
How can I get my message across?
What practical steps can I take to ensure that I am not misunderstood or misrepresented?
Why do the media always focus on bad news?
Do I have any rights over the media?
How do I write an effective press release, or create a successful blog?
How do I prepare for a media interview?
How can I use the media to raise the profile of my organisation?
The Dialogue Society's proposed Media School aims to empower young people and representatives of small and medium sized charities and community groups to:
Understand how media works, exploring its relationship with society and politics and how it engages with charities and community groups.
Explain the key aims and the work of their organisation clearly and succinctly.
Deal effectively with media attention.
Raise the profile of their organisation by successful engagement with journalists.
Communicate appropriately and effectively in a range of media, from press releases to live interviews to blogs.
Employ internet communication, including social media, to propagate their message and raise their profile.
Who's it for?
Small to medium organisations (charities and community groups)
Public Relations Officers
Students and others interested in practical media engagement