Birmingham Success School – Week 3: with Serena Bradshaw, Performance Coach

Fri, 22 Mar 2013 18:15 in Training

Where: Spring Educational Society, 4 Vicarage Road, B15 3ES
Date: 22th March 2013
Time: 18:15
With: Serena Bradshaw, Performance Coach


Biography of Serena Bradshaw

Serena Bradshaw is a social entrepreneur and founding director of Goddard Consultants—an organisation specializing in coaching and training. Serena is particularly inspired and motivated by the people she helps and who transform their lives in spite of multiple barriers. Overcoming drug and alcohol abuse, severe and enduring mental illness, disability, learning difficulties—or living in some of the country’s most disadvantaged communities.

“I often ask people who come to my workshops what success means to them,” says Serena. “They begin with the rich and the famous—pop stars, actors… then they quickly realize that success is not fixed; that these people face huge challenges in their lives. And crucially they realize that they, too can develop the mindset of these people—motivation, hard work and determination.”

Serena has what she describes as a portfolio career spanning tourism, publishing, marketing and coaching. She is a graduate of Lancaster University, and has worked overseas in the corporate and statutory sectors. She holds an MBA and four years ago she re-trained as a performance coach and trainer. “I re-trained and established Goddard Consultants. Leaving behind job security and a regular income may seem scary, but I certainly know what motivation, hard work and determination are about. I’ve changed the way I think about success. Success is now about fulfillment. Success is about passion and it has to be personal.”

Serena lives in the Derbyshire Dales with her husband Mike and two border collies. They all enjoy exploring the magnificent countryside.

Session Summary

The Winning Formula

This fun interactive workshop will help you banish self-doubt and eradicate the thought processes that hold you back from your goals. We all need to make an impact – whether we’re selling ourselves or our ideas; whether we’re in a complex negotiation or contributing to a meeting. And that impact comes from our own self-belief. If you sometimes see the glass half empty, if you find yourself procrastinating, if you want to improve your personal effectiveness and reduce unnecessary anxiety, then this workshop’s for you!

Learning points

By the end of the session you will:

  • Recognise your unique skills and qualities
  • Develop empowering beliefs
  • Feel liberated in the knowledge that can change the way you think
  • Have practical tools for goal achievement

About the Success School

The Birmingham Dialogue Society Success School is a four-week programme of evening seminars intended to help inspire, encourage and equip young people to aspire to and work towards success.

Participants will hear the inspirational stories of a range of successful professionals in a friendly and interactive environment. The School will establish an ongoing network through which participants, staff and speakers can share ideas and opportunities. Students who have attended for at least three of the sessions will be given certificates. Click here for further information and poster.

Who’s it For?

The School is primarily intended for young people of 16-21 years of age, and the Dialogue Society will initially advertise within Birmingham. We hope to welcome participants from a range of cultural and ethnic backgrounds.

The Sessions

1. Shabana Mahmood, MP for Birmingham Ladywood

2. Robert Kelsey, Author of 'What’s Stopping You?'

3. Serena Bradshaw, Performance Coach

4. Abigail Kelly, Soprano