Where: Dialogue Society, London
Time: 6:45pm
With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

Index

• Abstract
• Biography
• Media School Aims and Objectives
• Who's it for?
• The Topics
• Video
• Photos

Abstract

This session will explore the way in which the producer/consumer divide is breaking down in the world of media with the development of new media and related technologies. It will examine how these developments are radically changing both the art of journalism and the nature of consumer engagement with the media.

Biography

A familiar voice from Radio 4's 'From Our Own Correspondent', Jonathan Fryer went straight from school to Vietnam to report freelance for the 'Manchester Evening News'. After university, he joined Reuters News Agency, which sent him to Brussels -- the start of a seven-year stint in the Capital of Europe, writing on EU affairs for a number of outlets.

Since returning to England, he has been based in London, working mainly for the BBC and the 'Guardian', as well as lecturing at London University's School of Oriental and African Studies (SOAS). He is the author of 13 non-fiction books -- mainly biographies -- some of which have been translated into French, Spanish, German, Dutch, Romanian and Hebrew. He has been a parliamentary candidate (Chelsea 1983; Orpington 1987; Leyton 1992) and Euro-parliamentary candidate (1979, 1984, 1994, 1999, 2004), narrowly failing to become London's second LibDem MEP on the last occasion. Jonathan has served on the party's Federal Policy Committee and is an elected representative on the party's International Relations Committee and the Council of ELDR. He is currently Chair of Liberal International British Group.

MEDIA SCHOOL AIMS AND OBJECTIVES

Today's world, with its many forms of media, presents a huge range of opportunities for individuals and organisations to convey their message to the public. It also presents significant challenges. Among these are the possibility of misleading media coverage and the need to express an organisation's aims and projects in the succinct and memorable forms demanded by the fast pace of the media world.

As a result, small to medium sized organisations and others looking to engage with the media often face the following questions:

• How can I get my message across?
• What practical steps can I take to ensure that I am not misunderstood or misrepresented?
• Why do the media always focus on bad news?
• Do I have any rights over the media?
• How do I write an effective press release, or create a successful blog?
• How do I prepare for a media interview?
• How can I use the media to raise the profile of my organisation?

The Dialogue Society's proposed Media School aims to empower young people and representatives of small and medium sized charities and community groups to:

• Understand how media works, exploring its relationship with society and politics and how it engages with charities and community groups.
• Explain the key aims and the work of their organisation clearly and succinctly.
• Deal effectively with media attention.
• Raise the profile of their organisation by successful engagement with journalists.
• Communicate appropriately and effectively in a range of media, from press releases to live interviews to blogs.
• Employ internet communication, including social media, to propagate their message and raise their profile.

Who's it for?

• Small to medium organisations (charities and community groups)
• Young people
• Community leaders
• Religious leaders
• Public Relations Officers
• Students and others interested in practical media engagement

The Topics

1. Understanding the media in society
18/11/2010
With Maria Way, Senior Lecturer in Media Theory, University of Westminster

2. The Media and Religion
25/11/2010
With Maria Way, Senior Lecturer in Media Theory, University of Westminster

3. Citizen Journalism
12/01/2010
With Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

4. Being a Media Spokesman: Issuing Statements and Handling Press Enquiries
19/01/2011
With Revd John Carter MA, Press Officer for the Church of England

5. A journalist’s Perspective
26/01/2011
With Nigel Dudley, Economics and Politics Journalist and Editor of Quantum

6. Writing Press Releases
02/02/2010
With Neil Barnett, Previously a Journalist with the Telegraph and the Spectator

7. Broadcast Interview Skills
16/02/2011
With Julia Rooke, Freelance Radio and TV Journalist

8. Understanding and Using new Media
23/02/2011
With Will Straw, Editor, Left Foot Forward

9. Attracting Media Coverage
09/03/2011
With Mayah Riaz, Director of Mayah Consultancy

10. Crisis and Reputation Management
13/04/2011
With Anna Averkiou, Media Consultant

11. Social Media Engagement
tbc
Havva Murat, Media and Communications Director, Dialogue Society

Video

Photos

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician

With: Jonathan Fryer, Writer, Broadcaster, Lecturer and Politician