Media Engagement

This manual complements the events-based manuals within the Community Dialogue Manual Series by helping readers to communicate their work or the work of their organisations; it is intended to empower and encourage readers to engage effectively with the mass media.

ISBN: 978-0-9569304-2-2

This manual is intended to complement the events-based manuals within the Community Dialogue Manual Series, by helping you to communicate the work you are doing in an effective way. It will help you engage and convey your messages to the media in a targeted and coherent manner, following the procedures expected by journalists and used by experienced press officers. It will provide you with useful and tactful engagement tips and examples of ways to communicate your ideas in a media-friendly style.

This manual is part of a series of ten Community Dialogue Manuals developed by the Dialogue Society to encourage interaction between members of different communities.

About Community Dialogue Manuals

The primary aim of the series is to help people to bring their communities together through a number of approaches and events that the Dialogue Society has found successful. We have always found that the most successful events have been those with clear objectives and where attention has been paid to detail.

The Dialogue Society launched its series of ten Community Dialogue Manuals to encourage interaction between members of different communities. The manuals provide tangible ideas, know-how, and resources to both motivate and support people and groups to reach out to one another and strengthen social cohesion.

The Community Dialogue Manuals suggest 65+ ideas and projects (35+ are detailed and dialogue related), total 650 pages, contain 100+ sample documents and include 200+ references to other helpful websites and resources.

Aims and Objectives:

  1. To encourage and support individuals and groups to engage in dialogue with the media
  2. To inform organisations and communities about the need for good public relations (PR)
  3. To encourage media friendly messaging
  4. To assist with media planning and strategising
  5. To initiate media engagement through a range of media channels
  6. To help readers target relevant stories to appropriate media channels and journalists
  7. To provide guidance on press timelines and effective planning
  8. To help enhance press coverage through targeted pitching skills and interview techniques

Who is This Manual For?

  • Small to medium sized charities
  • Faith groups
  • Community groups
  • Media Officers working for charities and community/faith organisations
  • Welfare/Social groups
  • Small to medium sized business enterprises
  • University/college students and others interested in practical media engagement