ISBN: 978-0-9569304-2-2
This manual complements the events-based manuals within the Community Dialogue Manual Series by helping readers to communicate their work or the work of their organisations; it is intended to empower and encourage readers to engage effectively with the mass media.
Aims and Objectives:
- To encourage and support individuals and groups to engage in dialogue with the media
- To inform organisations and communities about the need for good public relations (PR)
- To encourage media friendly messaging
- To assist with media planning and strategising
- To initiate media engagement through a range of media channels
- To help readers target relevant stories to appropriate media channels and journalists
- To provide guidance on press timelines and effective planning
- To help enhance press coverage through targeted pitching skills and interview techniques
Who is This Manual For?
- Small to medium sized charities
- Faith groups
- Community groups
- Media Officers working for charities and community/faith organisations
- Welfare/Social groups
- Small to medium sized business enterprises
- University/college students and others interested in practical media engagement